According to the latest report from Essence Securities, China's personal care market has exceeded 450 billion RMB and is projected to grow to 701.4 billion RMB by 2024. This trend signifies a global shift in the individual care market towards greater diversity and precision. Against this backdrop, personal care products are evolving toward more personalized, segmented benefits and ingredient-focused solutions. To align with this market expansion and the diversification of consumer demands, MIXPANDA will gradually launch a series of new personal care products starting December 31.

Mintel's "2024 Global Beauty and Personal Care Trends" report highlights that as consumers emphasize product value, quality, and certifications, their awareness of ingredients has deepened. Green and healthy skincare ingredients have become standard in personal care. Data shows that consumers prioritize efficacy, reputation, and ingredients when selecting personal care products, with nearly 95% acknowledging the appeal of body care products that emphasize ingredients and science-based skincare.

In skincare, products with moisturizing, anti-aging, and whitening effects are widely favored, especially those targeting different skin types, like products tailored for sensitive skin. In hair care, consumer demands have expanded beyond basic cleaning and nourishment to specialized benefits such as soothing, strengthening, anti-hair loss, and hair growth, becoming new market hotspots. Furthermore, the demand for oral care is continuously increasing; beyond traditional toothpaste and toothbrushes, mouthwash and oral sprays are capturing a larger market share.

MIXPANDA is closely following these market shifts and is committed to refining personal care products based on user needs. We focus on addressing consumer pain points with carefully crafted products. By delving into consumer lifestyles, skin types, and personalized needs, we aim to innovate across formulation, packaging design, and user experience. Additionally, we uphold a stringent approach in selecting suppliers and raw materials, prioritizing natural, gentle, and effective ingredients to ensure products deliver exceptional care while minimizing environmental impact, aligning with sustainability goals. Every new product undergoes rigorous testing and validation before market release to guarantee safety and efficacy, allowing consumers to use our products confidently.

With precise market positioning and consumer insights, MIXPANDA aims to create scientifically sound and efficient personal care solutions that cater to the specific needs of various user groups. We also value consumer communication and feedback, collecting user input through social media, reviews, and other channels to adjust and optimize our product line as needed.

Currently, MIXPANDA is meticulously preparing for the rollout of its new personal care products, beginning on December 31. This series culminates in in-depth market analysis and keen insight into consumer needs. Our research and development team has dedicated substantial time and effort to every detail, from conceptualization and formulation to packaging and user experience, striving for perfection. These new products will cover hair, body, and oral care, providing consumers with a more comprehensive and refined personal care experience.

MIXPANDA is confident that this new line will meet the demand for high-quality personal care products and offer consumers a more comfortable and enjoyable experience. We look forward to starting a new chapter in healthy care with our customers.

MIXPANDA has always been committed to constant innovation and quality improvement to stand out in a competitive market. MIXPANDA is not merely a brand name; it embodies a dedication to a healthy lifestyle and an unyielding pursuit of excellence. Our goal is not only to become a leading brand but also to be the first choice in consumers' minds, bringing actual value and positive change to their daily care routines.